Description
I started a crafting business at my kitchen table with no plan, no budget and no idea what I was doing.
You were there for most of what happened next.
This book is that story. The orders packed at midnight. The stock that turned up wrong. The week everything went down and the messages that came back anyway. The years of building something in front of people instead of waiting until it looked finished.
It is also the thing I have been trying to say to every founder who has ever asked me how we did it without an ad budget.
Community is not a marketing tactic. It is the strategy.
What is inside
The full story of Only The Sweet Stuff, from kitchen table to warehouse, with nothing tidied up.
Why trust now takes twenty-two touchpoints and what that means for a small business with no money to spend
The three conversations every business is actually having with its customers
How to use AI without losing the human part that makes people stay
Reflection prompts at the end of each part so you can work it through for your own business
Who it is for
Makers, side hustlers, founders, anyone building something in public and wondering if the slow way still works. It does. This is the proof.
Every order includes a special launch gift - our way of saying thank you for being the reason this book exists.
The details
This one is yours as much as it is mine.
