Starting a crafting business from home

Debbie, the founder of Only the Sweet Stuff, started her crafting business from her home while pregnant with her second child. After struggling with morning sickness during her first pregnancy, she found solace in crafting with a Cricut machine. What started as a way to distract herself from her nausea quickly turned into a passion project and a business.

In this podcast, Debbie shares her journey from making one-off gifts for herself to building a successful crafting business. She talks about how she unintentionally marketed herself by sharing her journey on social media and how her friend's request for personalised gifts led her to realise the potential for her business.

Debbie also shares how she found her forte in retailing, as opposed to personalising. She uses her marketing experience to work with suppliers overseas to bring in fast-moving goods that she can pair with her skills to help other crafting businesses grow.

It's important to recognize the value of retailing in the crafting industry. While the ability to create beautiful products is important, it's equally important to understand the market and be able to source products that will sell well.

Throughout the crafting a business podcast, Debbie emphasises the importance of learning and sharing in the crafting community. She plans to interview other experts in the podcast to learn from their experiences and share that knowledge with her audience.

It's essential to stay up to date on industry trends and learn from other experts in the field. This can help you better understand your target market and create marketing strategies that resonate with them.

Debbie invites her audience to come along on the ride and let her know if she's on the right track. It's important to engage with audience and listen to feedback. Which can help to better understand the needs and create marketing strategies that meet those needs.