Crafting your way to success: The Coco and Arc Story
, by Debbie Hatumale-Uy, 2 min reading time
If you're a crafter or small business owner, you know that growth is essential for success. And one way to do that is through markets. Markets can help harness local audiences and build connections, but not everyone can do it successfully. That's where Alannah from Coco and Arc comes in.
Alannah is a former dance teacher turned crafter who started her business in July 2021 while pregnant. She began primarily as a candle business, but slowly transitioned into crafting after purchasing a Cricut machine to create labels and thank you stickers. Now, Alannah runs a crafting business and still maintains her dedicated candle room, which she loves.
Distribution Channels
Alannah distributes her products through three primary channels. The first is online, which is the easiest outlet for her since she has two babies and a husband who works away. The second is stocking in stores, a more popular model at the moment, where they rent you a space—they rent you a shelf or area of their shop and you pay the rent and then they sell the product for you. The third is through markets, where she has found great success.
Success Through Markets
Markets are Alannah's main selling point, and she does them exceptionally well. Her success caught the attention of Debbie, who offered her a wholesale discount. Alannah's strategy for success at markets is simple but effective: making a connection.
Making Connections
Alannah makes connections with her customers, such as to try and talk to them when they're in the store and making their visit as positive experience for them. For Alannah, it's not just about selling products but also building relationships.
Final Thoughts
Alannah's story shows that success can come from unexpected places. Markets may seem daunting, but with the right approach, they can be an excellent way to grow your business. And, most importantly, building connections and relationships with your customers can be the key to long-term success.
