{"product_id":"community-is-the-strategy-how-to-build-a-business-that-people-want-to-belong-to","title":"Community Is the Strategy: How to Build a Business That People Want To Belong To - Signed Copy + Launch Gift","description":"\u003cp\u003eI started a crafting business at my kitchen table with no plan, no budget and no idea what I was doing.\u003c\/p\u003e\n\u003cp\u003eYou were there for most of what happened next.\u003c\/p\u003e\n\u003cp\u003eThis book is that story. The orders packed at midnight. The stock that turned up wrong. The week everything went down and the messages that came back anyway. The years of building something in front of people instead of waiting until it looked finished.\u003c\/p\u003e\n\u003cp\u003eIt is also the thing I have been trying to say to every founder who has ever asked me how we did it without an ad budget.\u003c\/p\u003e\n\u003cp\u003eCommunity is not a marketing tactic. It is the strategy.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eWhat is inside\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThe full story of Only The Sweet Stuff, from kitchen table to warehouse, with nothing tidied up.\u003cbr\u003e\u003cbr\u003eWhy trust now takes twenty-two touchpoints and what that means for a small business with no money to spend\u003cbr\u003e\u003cbr\u003eThe three conversations every business is actually having with its customers\u003cbr\u003e\u003cbr\u003eHow to use AI without losing the human part that makes people stay\u003cbr\u003e\u003cbr\u003eReflection prompts at the end of each part so you can work it through for your own business\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eWho it is for\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMakers, side hustlers, founders, anyone building something in public and wondering if the slow way still works. It does. This is the proof.\u003c\/p\u003e\n\u003cp\u003eEvery order includes a special launch gift - our way of saying thank you for being the reason this book exists.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eThe details\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThis one is yours as much as it is mine.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Only The Sweet Stuff","offers":[{"title":"Default Title","offer_id":46081397293235,"sku":null,"price":39.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/2175\/0707\/files\/IMG_4914.jpg?v=1790240657","url":"https:\/\/onlythesweetstuff.com.au\/products\/community-is-the-strategy-how-to-build-a-business-that-people-want-to-belong-to","provider":"Only The Sweet Stuff","version":"1.0","type":"link"}